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State-wide initiative to reward clever energy users – Promoz packs a “Powerful” punch….
The conundrum: How the government, in conjunction with two of the country’s biggest energy companies, could encourage and reward households for smarter energy use. The solution? Promoz.
In a national first and closely watched by the other state governments, Promoz rolled out a residential education and incentive program to facilitate a change in how households use electricity. It took a high voltage team to deliver thousands of enrolments in targeted regional and metro locations over 1400km apart, in less than four months.
While our field teams were hard at work, behind the scenes our account managers were in overdrive – mapping walk routes with specialised software, aligning and influencing DM and above the line messages, and pedantically recording trends and analysing data to achieve our clients specific needs.
With stunning results delivered on time and under budget, our highly professional team ‘enlightened’ industry heavyweights and consumers alike.
Working out and working hard – for 2 of Australia’s largest fitness groups
The teams were pumped. Two leading gym networks wanted Promoz to represent them.
So, under the close watch of their well-toned eyes, the energetic Promoz ambassadors headed out to street sites, shopping centres and public places – in NSW and Victoria – to promote the launch of the gyms newest locations, and build brand awareness. Having recognised the extensive expertise the Promoz management team, they also entrusted Promoz to design the campaign offers, territory and rollout.
On top of generating a tonne of membership leads, Promoz helped research their target market, enabling them to alter their approach to market. It was a perfect opportunity to test their messages – and a great workout for their brand.
Representing Fortune 500 Financial Services Clients? Promoz has it in the bank
They demanded respectable, professional and knowledgeable. They invested in us, and Promoz delivered.
Since 2008, two prestigious financial services providers have engaged Promoz as a preferred supplier for all their field promotion needs – spanning brand ambassadorial, in-store & kiosk representation, as well as merchandising and market research
Whether working alongside the banks own representatives at SME seminars, or venturing out to merchants premises to thank and reward them for accepting the clients’ credit cards, Promoz ambassadors engaged with business customers across Australian capital and regional locations.
But that’s not all. Promoz also designed kiosk programs to engage credit card users, enrolled consumers and businesses in loyalty and reward programs and placed POP collateral encouraging consumers to proudly wield the power of their cards. This multi targeted approach was an extremely cost effective and successful way of addressing two key markets at once.
All this is less than 2 years. A ‘credit’ to the teams’ flexibility……
